KDV ENT 901 LLC protects and governs the use of all image, voice, and likeness rights related to its brand, founder (K.Le DaVincci), affiliated talent, team members, race-day footage, merchandise visuals, music projects, and related creative content. Likewise, mutual partners, sponsors, or brands that enter into a binding relationship with KDV ENT 901 LLC must adhere to the following terms of shared media usage:
- Grant of Limited Use Rights by Sponsors: By entering into an agreement with KDV ENT 901 LLC, all sponsors and brand partners grant limited, non-exclusive rights for KDV ENT 901 LLC to use their brand names, logos, slogans, and public-facing brand ambassadors (if applicable) for the following:
- Co-branded video content and promotional materials
- Media interviews, press conferences, and highlight reels
- Recap videos, docuseries segments, mixtape visuals, and behind-the-scenes content
- Public relations materials and social media promotion
- Event-based collateral (DJ stages, banners, step-and-repeats, etc.)
- Use Limitations:
- Sponsors will not be portrayed in any misleading, defamatory, or reputationally harmful way.
- Brand assets will only be used in the agreed-upon formats and placements, based on tier level or formal documentation.
- Reserved Rights by KDV ENT 901 LLC: All image and likeness rights of K.Le DaVincci, affiliated drivers, music artists, hosts, creative directors, and related team members remain the exclusive protected intellectual property of KDV ENT 901 LLC.
The following are expressly prohibited without written consent:
- Use of personal images, brand visuals, performance footage, or voiceovers for external marketing
- Replication or re-editing of reality show footage, music videos, or racing content for brand repurposing
- Use of brand visuals or assets in influencer or AI-generated campaigns without permission
- Enforcement & Violations: Any unauthorized use of KDV ENT 901’s brand likeness, founder identity, or affiliated media content is considered a material breach of contract and will be met with legal action, including but not limited to:
- Issuance of takedown notices under the DMCA
- Formal cease-and-desist letters
- Claims filed under right of publicity, trademark misuse, or unfair competition
- Public disclosure of breach and contract termination
- Duration and Jurisdiction: These rights and limitations apply for the full duration of the sponsorship or partnership term, and for five (5) years after the final media content featuring the brand or sponsor is released. All legal claims related to image and likeness will be handled under Tennessee state law in Shelby County, unless otherwise negotiated in writing.
By participating in any promotional, media-based, or campaign-branded initiative within the KDV ENT 901 movement, you confirm legal understanding and agreement with the above protections.